1 – Beginning


We were slagging off the Path app, a kinda Facebook clone, and Paul says something like, “I thought Path was gonna be this cool app for sharing photo stories. Like, sharing a journey with your friends…”

That was the seed, as soon as he said that the idea exploded. I instantly saw an app that was so simple; book icons that open up into blog-style posts. So simple, you post and follow people like on twitter.

That’s the start of our app Story.

People are always searching for an idea; something to grow. Mostly, ideas are forced into existence. But all the greatest ideas are so simple. They appear so easily that we wonder how they haven’t always existed.

CORRECTION: Scrub that, Paul says the idea started from a cooking app he wanted to make.

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